Designing software-backed solutions for real-world problems
I'm a developer by skill, but a problem solver by approach. I work on problems where clarity, behaviour, and systems matter — and use software to make them simpler.
Masters from USA
10+ Years Building Software
Independent Full Stack Solutions
Delivered End-to-End Projects Globally
Focused on Clarity, Not Complexity
How I approach problems
Not a standard playbook. Real problem solving.
Understand the Real Problem
I don't start with tools or features. I start by understanding what people actually need, not just what they ask for.
Map Behaviour & Systems
How do people think, search, and decide? Where do they get confused? Understanding these patterns is where solutions start.
Design the Smallest Fix
Sometimes the solution is software. Sometimes it's clarity, structure, or flow. I design what actually fixes the problem.
The kind of problems I'm interested in
People struggle to find or understand something
Decisions happen before direct contact
Systems exist, but don't actually help users
Technology is present, but clarity is missing
These problems appear across many contexts — products, services, platforms, workflows, and local ecosystems.
My thinking in action
How Customers Find and Choose Businesses Today
I recently created a video exploring how customer behaviour has shifted from direct contact to silent comparison to AI recommendations. This is exactly the kind of thinking I bring to problems.
If you're thinking through a real problem
If you're dealing with a real problem and want to think it through before building anything, we can talk. No pitches. No commitments. Just thinking.
We'll chat on WhatsApp